M17 Range Build
Range bench unbox and build of the officially licensed SIG Sauer M17 model, then finished model handling.
Shot requirements
- Unbox on the range bench. Open the M17 model packaging on camera at the bench.
- Build sequence. Assemble the officially licensed SIG Sauer M17 model step by step, close on the hands and parts.
- Finished model handling. Show the completed model from every side, working the moving parts.
- Scale in every product shot. A hand stays in frame next to the model.
- Hold the product shots. 5 to 7 seconds each, no quick cuts on the model.
Draft checklist
- Called a model, collectible, diecast, or miniature every time it is named.
- SIG Sauer licensing line used for the M17 only.
- No real firearms or ammunition anywhere in frame.
- 9:16 vertical, 4K preferred, 1080p minimum.
Christmas Review
Range bench gift guide review of the AR, Bullpup and M17 models together.
Shot requirements
- All three models together. AR, Bullpup and M17 models side by side on the range bench.
- Gift guide format. Review each model as a gift pick, who it suits and why.
- One at a time handling. Pick up and show each model on its own before the group shot.
- Scale in every product shot. A hand stays in frame next to each model.
- Hold the product shots. 5 to 7 seconds each, no quick cuts on the models.
Draft checklist
- Called a model, collectible, diecast, or miniature every time one is named.
- SIG Sauer licensing line used for the M17 only, never for the AR or Bullpup.
- No real firearms or ammunition anywhere in frame.
- 9:16 vertical, 4K preferred, 1080p minimum.
Gun Guy Collector Voiceover
Opens at the range bench with all three models, then desk and shelf at home, and a blank wall close. Voiceover led.
Shot requirements
- Range bench open. All three models laid out together to open the video.
- Desk and shelf at home. The collector setup, models displayed on the desk and shelf.
- Blank wall close. Final shot against a clean blank wall.
- Voiceover carries it. Collector voiceover recorded clean over the visuals.
- Scale in every product shot. A hand stays in frame next to the models.
- Hold the product shots. 5 to 7 seconds each, no quick cuts on the models.
Draft checklist
- Called a model, collectible, diecast, or miniature every time one is named, in the voiceover too.
- SIG Sauer licensing line used for the M17 only.
- No real firearms or ammunition anywhere in frame, range or home.
- 9:16 vertical, 4K preferred, 1080p minimum.
Brief rules, every draft
These rules apply to all three concepts, every take and every cut. A draft that breaks one goes back in the revision round.
- Product language. The product is always called a model, collectible, diecast, or miniature. Never a gun, firearm, weapon, or replica.
- Licensing. Only the M17 is officially licensed by SIG Sauer. The AR and Bullpup models are never described as licensed.
- Hand for scale. A hand is in frame for scale in every product shot.
- Hold the shot. Product shots hold 5 to 7 seconds.
- Clean frame. No real firearms or ammunition in any shot, ever.
- Format. 9:16 vertical, 4K preferred, 1080p minimum.
Say it right, every time: model, collectible, diecast, miniature. Nothing else.
Deliverables tracker
Due Fri Nov 13, 2026| Concept | Raw takes | Draft | Revision round |
|---|---|---|---|
| BHDV84, M17 Range Build | With edit team | In progress | Pending draft |
| BHDV85, Christmas Review | With edit team | In progress | Pending draft |
| BHDV86, Gun Guy Collector Voiceover | With edit team | In progress | Pending draft |
One revision round per concept. Draft files drop in at /videos/bhdv84-draft.mp4, /videos/bhdv85-draft.mp4 and /videos/bhdv86-draft.mp4, and this page picks them up on the next deploy.